Nature
Reduced Water Footprint
This organisation has measured its total water consumption and has taken active steps to reduce it. Measurements show a year on year decrease.
Sustainable Development Goals

Proof Point Level
Product BusinessBusiness Description
This company has measured its total water use and has taken active steps to reduce it. Measurements show a year-on-year decrease.
Product Description
The company has measured the total water use of this product and has taken active steps to reduce it. Measurements show a year-on-year decrease.
Business Criteria
- The footprint must include at minimum blue water footprint and ideally grey and green water use
- Reports should show year on year reduction in consumption
- Practices must be specific and implemented at scale
- Practices must target material impact, additionally if some operations are in water-stressed areas, practices must seek to reduce impact there
- Practices must be in place at the time the claim is issued- This company has measured its total water use and has taken active steps to reduce it. Measurements show a year-on-year decrease.
Product Criteria
- The company has measured the total water use of this product through an LCA and has taken active steps to reduce it.
- Measurements show a year-on-year decrease.
- The footprint must include at minimum blue water footprint and ideally grey and green water use
- Reports should show year on year reduction in consumption
- Practices must be specific and implemented at scale
- Practices must target material impact, additionally if some operations are in water-stressed areas, practices must seek to reduce impact there
- Practices must be in place at the time the claim is issued- This company has measured its total water use and has taken active steps to reduce it. Measurements show a year-on-year decrease.
Publication Requirements
- Specify where the reduction is occurring – e.g. upstream, processing, downstream
- When only a blue water footprint is included, the business should specify that other water usage is in play
- Specify if the reduction is in absolute or intensity terms
- Date of measurement and time period covered
Accepted Evidence
Evidence should strongly support the claim and will be made publicly available
- Water consumption report
Accepted Verifiers
Verifiers are third parties who can confirm the validity of a given Proof Point
- External organisation measuring the water consumption
- External measurement auditor